Why Use a Patient eNewsletter?

A customized patient eNewsletter is a powerful tool for educating your patients, stimulating referrals and building a database of potential patients. It will contribute to growing your practice. The American Academy of Spine Physicians (AASP) has made it a goal to provide each of its members with an automated personalized eNewsletter service which will serve to educate the reader as well as to enhance the member’s recognition as an expert in the field of spinecare and help facilitate a strong referral program.

Inform your patients about your practice and your services.

Educate your patients about the spine, spine disorders, advances in spinecare, and self help products.

Encourage your patients to provide feedback about the value and benefits received from any treatment.

Increase Referrals by keeping your patients informed and letting them know that you are dedicated to providing ongoing educational opportunities for them. Each eNewsletter invites your patients to forward the eNewsletter to their friends, family and coworkers and invites them to opt in.

Build A Database of Contacts by making available the AASP’s simple downloadable patient signup form. Forms can be placed in non-practice areas such as malls or health clubs.

Enhance Your Recognition as an expert in the field of spinecare through your commitment to educating your patients, their friends and the public.

Facilitate an Educational Network by providing the AASP with the opportunity to email the personalized newsletter to your patients with a customized link to your website and to the AASP Public Information Center (PIC). This all provides depth to your role in spinecare.

Save Money by authorizing the AASP to provide the eNewsletter service for you. The AASP provides the eNewsletter Service to it members at no additional cost.

All members are welcome to login and start adding patient emails to the email database. The first patient eNewsletter will be lauched March 31,2005 entitled Tips to Better Spine Health.

Please update your member profiles as the eNewsletter will contain the physicians contact and practice information.

Click here to preview current Patient eNewsletter

April 28, 2005


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