The AASP Spinecare Public Awareness Initiative was launched during March of this year. As part of this initiative members of the AASP have access to more than 10 public awareness resources which can be used to educate patients, inform the public and attract new patients. The resources are available at no cost to members and are valued at more than $ 10,000.

The AASP has received glowing email reports from enthusiastic members describing their experiences with the Initiative Resources. The campaign is a success, the public is being educated and the resources are bringing patients to spine physicians for care.