March 2007

The American Academy of Spine Physicians (AASP) is developing a collection of public relations resources for use by members. The resources will be programmed in a CD format so they can easily be downloaded for use in any quantity. This CD, one in a new series of practice developement resources, will contain items such as downloadable brochures, appointment cards, marketing post-cards, and introductory letters to other healthcare providers, posters and a script pad to direct patients to the online Public Information Center (PIC). The cost of creating custom public relations resources is time consuming and cost prohibitive for many practitioners. This is an invaluable resource for expanding a practice. AASP members will be notified of the availability of the CD.

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